Sales and Marketing

Are your white papers, case studies and blog articles generating leads? What about your email campaigns and sales letters – are they getting the conversions you would like? Do your brochures, one-sheets or battle cards help your sales reps keep your customers informed and engaged? Do people take action on your promotions?

When it comes to getting the most out of your sales and marketing content, good, strong, persuasive copywriting can make all the difference. But unless you have a professional copywriter on staff or have hired a skilled freelancer, you may be leaving vital communications with your customers to chance.

And as a marketing or sales manager, can you afford to leave your customer communications to chance? How many sales have you already lost because your content didn’t persuade your customers, or worse, never got their attention in the first place?

In the internet age, competition for sales is at an all-time high. And with pressure to hit ever-growing numbers, achieve year-over-year growth, and meet aggressive monthly sales figures, you need every advantage you can get to make your company your customers’ first choice.

There’s an old saying that goes:

“A copywriter is a salesperson behind a typewriter.”

While “typewriter” is a dated reference, what’s still true today is that a copywriter is, and always will be, a salesperson – a salesperson who uses the written word to inform people and persuade them to take action.

Great marketing and sales content tells a story. It levels with the reader, lets them know that you understand their problem, and that your solution is the right solution for them. And it does this in a way that is attention-grabbing, compelling, persuasive, and builds belief and trust among your customers that your company can deliver the solution for their problems.

We have years of experience crafting sales and marketing collateral that generates leads, engages customers, sells the benefits of your products and services, and establishes you as a trusted supplier of valuable, high-quality products and services.

We work with you to understand your customers’ needs, and how your products and services are the right solution for your customers. Then we craft high-impact content that sells the benefits of your offerings and compels your audience to act – whether that means signing up for a newsletter, requesting more information about a product or service, or even buying something right then and there. We have the knowledge and experience to understand the complex needs of your customers, and craft targeted content that’s going to help you win their business.

Our sales and marketing copywriting services include:

Don’t let poorly written content negatively impact your sales. Contact us today for a consultation to discuss your needs and to see how expert copywriting can help you reach your sales goals.