Media and Public Relations

Imagine turning on the evening news, going to your favourite industry website, or opening a major market newspaper. You see a story about your industry and there, being interviewed, and being watched or read by thousands – or even millions – of your potential customers is…

Your competitor.

It could have been you. But because you didn’t have a public relations strategy nor the necessary publicity materials in place, the opportunity that could have been yours instead went to someone else.

It doesn’t have to be that way.

Public relations, also called “earned media” or “free publicity,” is a valuable tactic for any company looking to reach both mass and targeted audiences. It’s the practice of providing real, valuable, hard news stories about your company or organization to reporters, journalists and editors, and persuading them to write or report about you and your company. Earning media coverage for your business helps you reach new audiences, build trust, promote your brand, establish your company leaders as experts, and a wealth of other benefits.

But it takes effort, skill and know-how to earn consistent media coverage. You need to provide information that is delivered in a timely manner, meets professional journalistic standards, and is appropriate for the medium – i.e. – print, online, broadcast, etc., all have different timelines, standards and requirements.

We have years of experience writing press materials and working with reporters to get media coverage for a variety of clients in a range of industries. We work with you to understand your business and initiatives, develop compelling stories, and provide those stories to the members of the media who are most likely to cover your story. We also work to coordinate your public relations efforts with your other promotional initiatives, including advertising and social media campaigns, to ensure maximum impact for all of your outreach efforts.

Our clients have appeared on radio and television, in full-page articles for large daily newspapers, on top-viewed websites, and in trade magazine features. In fact, if you added up all the media time and space we’ve earned for our clients, and paid for that time and space as you would for advertising, the value would be well into the millions of dollars.

Our media and public relations copywriting services include the creation of:

Want to learn more about how public relations can help you reach more of your potential customers? Contact us today for a free consultation. We’ll review your goals and help you find ways to tell your business’ story and reach new audiences.