SEO Website Copywriting

Creating a website that drives your business means doing a lot of things really, really well:

• Eye-Catching Visuals
• Intuitive Navigation
• Mobile Friendliness
• Effective Back-End Mechanics
• Search Engine Optimization (SEO)
• (And of course) Strong, Persuasive Copywriting

All of these are necessary to get to the first page of Google, attract visitors to your site, and convert potential customers into paying customers. Many of the above-listed aspects of a website can be accomplished by a good graphic designer and web developer.

But, when it comes time to write the content of their websites, many people underestimate the value and importance of hiring a professional copywriter to create their content. Instead, they opt to write the content themselves, or hire their friend’s cousin’s neighbour’s kid to do it for them.

The results are often disappointing, and people are left frustrated and wondering why they invested so much time and money in a website that doesn’t generate the returns they counted on to drive their business.

Do you want your website to rank on the first page of Google? Do you need your customers to buy from you instead of your competition? Do you need content your customers find helpful and want more of? Do you need content that drives sales and keeps people coming back?

A professional copywriter can help you.

Website copywriters are experts at writing content that achieves all of the above and more. A good website copywriter creates content that is:

Search Engine Optimized – Strategically and seamlessly weaves keywords throughout your content, and makes Google happy by ensuring your content is always relevant and helpful to your audience.

Persuasive – Provides information that is crucial to your customers’ buying decisions, and convinces your customers to buy from you.

Action-Oriented – Convinces your audience to take actions and engage with your business, whether it’s buying your product or service, signing up for a newsletter, attending an event, or any other action you want your visitors to take.

Well-Positioned – Content that positions your company as your customers’ best choice and builds trust and confidence in your brand.

Engaging – Brings customers along on a journey and makes it a joy for them to read your copy.

Informative – Gives your clients and potential clients access to information that’s important to them and makes your company a valuable resource.

Clear – Content that’s clear and to-the-point makes it easy for your readers to understand the value you provide and to engage with your brand.

Concise – Website copywriting shouldn’t be overdone. Instead, it should be just the right amount of words to engage your reader and persuade them to take action.

Relevant – Companies can get into trouble when they produce content for the sake of producing content. Your content needs to be relevant and have purpose. A copywriter creates content that readers find informative, useful and helpful.

Relatable – A good copywriter writes content for one person. Your content should read like a conversation, tell a good story, and establish a sense of trust in your audience. This type of content keeps people coming back for more.

Well-Written – This goes without saying, but we’ll say it anyway – having a website riddled with typos and grammatical errors looks unprofessional. Even more important is the flow, rhythm and beats of your content. Does your content propel your reader? Does it move them through the content and compel them to take action? Does it give them something they didn’t have before?

Having a website that features strong, effective, relevant, action-oriented, search-engine-optimized copywriting is key for getting the attention of Google, setting you apart from your competition, and persuading your audience to act on your offerings. Whether you’re creating a website from scratch or want to update the content of your existing site to get better results, we’re here to help!